Farfetch, an online marketplace for luxury apparel and other goods, is developing new mobile features that could allow customers to share personalized preference information with Farfetch's retail partners as they enter the brick-and-mortar stores operated by those partners, according to a Reuters story.
Jose Neves, founder and CEO of Farfetch, told Reuters that the company is testing these features that include the ability to share a wishlist with a retailer as a shopper enters a store, and even the ability to alert store associates to a customer's preference not to be chatted up while shopping.
The report of these plans comes as Farfetch has embarked on an expansion into the Middle East market by partnering with Chalhoub Group, a distributor of many luxury brands in that region, according to The National.
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