Our Mission

Guides Choice Tackle is not your average tackle company. Captain Frank started this company to provide anglers with the best tackle, at the right price that catch fish!
By Fisherman, for Fisherman using years of fishing and charter experience, is how we designed our lures. Guides Choice is also about conservation, conserving our fisheries for future generations and we are dedicated to Conservation. Guides Choice Tackle is dedicated to developing conservation-minded gear and practices, and has pledged 5% of pre-tax sales to conservation.

Our approach is simple one, make the absolute best tackle available!
Designed, Built & Tested by the Pro's.
"Learning from the past to create the future" is our design approach.
Manufacturing tackle the best way possible is our guiding principle. Hand Painted - Through Wired - VMC 3X Hooks -Wolverine Split Rings.
“You don’t need lures in 35 different colors to catch fish, you need the basic colors that have worked for decades and are made well. It’s ok to spice it up a little every now and then and keep it fresh, and we try, but we are not falling into the trap of “crazy colors” just to sell more baits!”
-Capt. Frank With that said, if there are color combos or styles that someone desires, and they are willing to take a minimum order, we can custom manufacture for our “Dealers” or “Bulk Clients” to find out more, please fill out a “contact us” form.
As a current IGFA World Record Holder, and consistent tournament winner, with over 40 years saltwater fishing and boating experience, coupled with an uncanny fish sense, Captain Frank has been fortunate to excel in the fishing world. He has appeared on countless TV shows and now host’s his own show “The Fin Chasers” Airing on Destination America & Pursuit Channel After years of testing tackle for other companies, I realized that too often tackle is brought to market without regard for the "real fisherman" and quality is not the most important goal. As a professional guide, I demand the best for my clients, now I can finally create tackle worthy of that standard. We take great pride in our company, our commitment to customer service and in the products we sell.Our online store is designed to provide you with a safe and secure environment to browse our product catalog.